Ashly HughesMost small businesses think marketing is something you do. Large businesses understand it’s something you build into everything. That’s the gap.
Ashly HughesLet’s call something out that most people don’t want to say: The analytics you’re being shown… are not always aligned with your business outcomes.
Ashly HughesFor years, businesses have been taught to think about marketing in pieces.
Ashly HughesOne of the biggest misunderstandings in marketing is that organizations often evaluate content based on the final deliverable.