What Makes You Different Has to Matter to the Market | Go Savvy Social

What Makes You Different Has to Matter to the Market

A differentiator is only useful when customers value it. Saying 'we care,' 'we have great service' or 'we do quality work' does not create meaningful separation if every competitor says the same thing.

Why does this matter for your business?

Businesses often describe difference from the inside. They list what they are proud of without testing whether those things affect a customer's decision.

Where do businesses get stuck?

A company can genuinely be better at something the market does not currently reward. When that happens, marketing alone may not solve the problem.

What does better execution look like?

Look for a valued gap: faster, clearer, easier, more specialized, more accessible, more local, more accountable or more relevant to a specific customer.

• Ask customers why they chose you instead of the alternative.

• Study lost opportunities without defensiveness.

• Compare claims competitors make repeatedly.

• Build messaging around differences customers can understand and verify.

The Go Savvy Social point of view

Your difference has to be real, but it also has to matter.